New look, same care you depend on
At HealthCare Associates Credit Union (HACU), caring for the people who care for our communities has always been at the heart of what we do. Now, that commitment is reflected in a refreshed brand that better represents who we are today—and who we’ve been for 47 years.
With more than 30,000 members across the healthcare community, our updated look and feel is designed to reflect what members already experience from us every day: encouragement, practical support, and genuine care from a team that understands your world.
A brand built around people
At the center of HACU is our Care Team—the people you connect with when you bank, plan, borrow, and grow. Our brand isn’t just a new look; it’s a clearer expression of how we show up for members every day: guiding financial decisions, simplifying the complex, and supporting each step of your financial journey.
As President and CEO Joseph J. Kregul explains, “The foundation of the HealthCare Associates Credit Union brand is built on the relationship between our organization and the healthcare community we serve. Our HACU Care Team encourages, guides and supports our members’ financial journeys.”
Designed to reflect how we serve
Our refreshed brand brings more consistency and clarity to how we communicate, but the heart of it remains unchanged. It’s still about people helping people—handled with care, every step of the way.
“At its core, our brand essence is an idea that guides our decisions, focus, actions and approach,” says Jordan Csepregi, Vice President of Marketing. “That essence is reflected in a promise that shows up across every part of the member experience.”
Supporting those who support others
Healthcare professionals spend their days taking care of others. We’re here to take care of them.
As Chairman Jack A. Gilbert shares, “We support those in the healthcare community who are dedicated to looking after others by helping them bank healthy—with education, resources, and care that supports their financial wellbeing and future.”
From everyday banking to long-term financial goals, our mission remains the same: to help members feel confident, supported, and cared for—so they can focus on the important work they do every day.